In January 2026, Playio kicked off its strategic expansion into China at an exclusive VIP dinner in Xiamen. This was far more than a formality; it was a high-stakes forum where Playio sat across from key decision-makers at Xiamen's leading mobile game studios to discuss the future of global expansion. By prioritizing these high-level, real-world connections, Playio has officially signaled its entry into the Chinese market—marking Xiamen as the launchpad for its most ambitious growth phase yet.
Event Overview
Event | Xiamen VIP Dinner Party |
|---|---|
Date | January 15, 2026 |
Location | Xiamen, China |
Event Type | Premier offline networking event for key executives at Xiamen's top mobile game studios |
Why Xiamen — The Story Behind the Participation
Playio has already established itself as the leading mobile game reward platform across Korea, Japan, and Taiwan. Heading into 2026, expanding real touchpoints with Chinese game studios became a core strategy — and the Xiamen VIP Dinner Party was the first move. By choosing an intimate, closed-door format over a broad public launch, Playio prioritized high-value relationship building over mere introductions, ensuring a foundation of trust with the region's industry leaders.
What Happened on the Ground — Presentations, Meetings, Insight Exchange
At the event, Playio delivered two key messages. First, it officially announced that 2026 would mark the beginning of its full-scale offline event presence in China. Second, Playio presented user behavior insights from mobile gaming powerhouses including Korea and Japan — giving Chinese game studios actionable intelligence for the moment they decide to expand into these markets. This wasn't a self-introduction. It was an immediate demonstration of what Playio brings to the table as a partner.
Beyond UA — Turning Users into Real Fans
What Playio emphasized at the event went far beyond standard UA performance. The core of what Playio offers is a full-funnel marketing approach designed to turn reward-driven users into genuine, long-term players — not one-time visitors. By analyzing user behavior flows and building the relationship between games and players in stages, Playio is redefining what reward-based user acquisition can actually deliver. For Chinese game studios eyeing global expansion, this is a meaningful differentiator.
On the Continuum of a Global Strategy
Xiamen is just the beginning. Armed with deep market understanding and proven success stories from Korea, Japan, and Taiwan, Playio is doubling down on its role as a hands-on partner for Chinese game studios pursuing global growth. Offline events, continuous insight sharing through its official WeChat channel, sustained networking — Playio's global momentum doesn't stop here.