Playio Blog
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Mobile Games CPI Strategy: Optimize Cost and UA Efficiency
Learn how to optimize game CPI campaigns for cost-efficiency and high-value user acquisition. Benchmarks, strategy, and retention-focused insights included.
Apr 21, 2025
User AcquisitionRevenueMarketing InsightsRetention Marketing for Mobile Games: A Complete Guide
Retention marketing is more than just driving repurchases. This guide explores its definition, proven strategies, and how global mobile games successfully apply it.
Apr 18, 2025
User AcquisitionRetentionMarketing InsightsHigh Value Customer Strategy: How to Acquire Core Users
High-value customers are the backbone of mobile game revenue. Learn how to identify, engage, and retain them to maximize lifetime value and drive sustainable growth.
Apr 14, 2025
User AcquisitionRetentionConversionRevenueMarketing InsightsThe Ultimate Guide to Mobile Game Monetization
Effective monetization in mobile games requires the strategic application of multiple revenue models. This guide introduces key monetization strategies and how to optimize them for maximum impact.
Apr 10, 2025
ConversionRevenueMarketing Insights