ARPU and LTV Relationship: Structural Correlations Between Revenue Metrics
Although ARPU and LTV may look like separate metrics, in reality they are structurally interconnected and can be used to predict each other’s future values. This article explains the ARPU and LTV relationship in the context of mobile game monetization strategy, and how these two metrics are linked and drive optimization in practice.
Dec 12, 2025
ConversionRevenueMarketing Insights
Global ARPU Comparison: Regional Differences in Mobile Games
Mobile game ARPU varies significantly across regions due to differences in economic maturity, user behavior patterns, and genre preferences. This article summarizes key insights for optimizing UA strategy by analyzing global ARPU comparison data and understanding region-specific monetization characteristics.
Dec 10, 2025
ConversionRevenueMarketing Insights
ARPU by Game Genre: Structural Differences in Monetization and How to Optimize Global UA
ARPU varies significantly by game genre because each genre has a distinct monetization structure, requiring a unique UA strategy. This article analyzes ARPU by game genre, focusing on how monetization mechanics differ across genres and how these differences can be leveraged to optimize global UA strategies.
Dec 08, 2025
ConversionRevenueMarketing Insights
How to Increase ARPU in Mobile Games: Proven Strategies That Work
Learn actionable strategies to increase ARPU in mobile games through monetization design, user segmentation, and hybrid revenue optimization.
Dec 05, 2025
RevenueMarketing Insights
