Playio Blog

CPI shows the cost of an install. It doesn't show the value of the user. Here's the structural reason CPE campaigns produce high-LTV users — and how the model actually works.

Rewarded advertising is not just a monetization tool. When designed correctly, it becomes a mechanism that structurally raises LTV. Here's how rewarded ads actually move the number.

Offerwall ad fraud is the biggest risk in incentivized advertising. Here's how offerwall fraud happens — and what actually prevents it in mobile games.

Rewarded video ads and offerwalls are both opt-in formats — but they work differently. Here's a data-backed comparison of when each works best, and why the answer is often both.

Offerwall ads align naturally with RPG monetization structures and user behavior patterns. Here's why offerwalls work particularly well for RPG games — and how they drive real outcomes.

Mobile game marketing needs to be designed differently for each genre. Here's how UA strategy differs by genre — and the one principle that applies across all of them.

ASO is the foundation of organic growth for mobile games. From search visibility to conversion rate, here's what actually works in 2026.

Increasing mobile game installs requires structure before volume. Here's what actually works in the 2026 UA environment.

Understanding how ads impact mobile gamers changes the direction of UA strategy. Here's what gamer behavior data actually shows about the real effects of mobile game advertising.

Generative AI is reshaping mobile games — from development pipelines to ad creatives and UA strategy. Here's what's real, what's overhyped, and what UA marketers actually need to pay attention to in 2026.

AI is expanding across every dimension of the mobile gaming industry — from development to UA to retention. Here's how AI is actually being used, and how its role in UA channels is shifting in 2026.

Japanese users review games differently from any other market. Here's how to connect review behavior to UA and product strategy — a practical guide for mobile game marketers targeting Japan.

Everything mobile game studios need to know before going global. From market selection to UA strategy and acquiring users who stay — here's what a global expansion strategy looks like in 2026.

Mobile game localization is a strategic decision that determines UA performance and retention — not just a translation task. Here's what a localization strategy that actually works in global markets looks like.

Why international UA targeting matters more than ever in 2026. A practical guide for mobile game marketers on regional user behavior, cost efficiency, and acquiring players who actually stay.

An in-depth look at how 3 billion mobile gamers worldwide actually behave. Retention decline, rising UA costs, LTV misprediction — here's what's really happening and how to respond.

A data-driven look at Korean mobile gamer behavior, genre preferences, and monetization psychology — and why the standard UA playbook keeps falling short in this market.

Taiwan has long been recognized as a market that punches above its weight in mobile gaming. Small in geography, yet formidable in user density and spending power — it holds its own against virtually any market in Asia. For global publishers and UA marketers, understanding how Taiwanese gamers actually behave is no longer optional.

For global game developers eyeing the lucrative markets of Korea, Japan, and Taiwan in 2026, the barrier to entry isn't just localizing the language—it’s winning user trust.

In the high-stakes world of 2026 mobile marketing, "waiting and seeing" is the most expensive strategy you can have.

Why install-based user acquisition fails in mature mobile game markets—and how intent-based, behavior-driven UA creates long-term value.

Although ARPU and LTV may look like separate metrics, in reality they are structurally interconnected and can be used to predict each other’s future values. This article explains the ARPU and LTV relationship in the context of mobile game monetization strategy, and how these two metrics are linked and drive optimization in practice.

Mobile game ARPU varies significantly across regions due to differences in economic maturity, user behavior patterns, and genre preferences. This article summarizes key insights for optimizing UA strategy by analyzing global ARPU comparison data and understanding region-specific monetization characteristics.

ARPU varies significantly by game genre because each genre has a distinct monetization structure, requiring a unique UA strategy. This article analyzes ARPU by game genre, focusing on how monetization mechanics differ across genres and how these differences can be leveraged to optimize global UA strategies.

Learn actionable strategies to increase ARPU in mobile games through monetization design, user segmentation, and hybrid revenue optimization.

Discover how to accurately calculate ARPU in mobile games, avoid common pitfalls, and apply it to optimize monetization strategies. Real-world examples included.

ARPU is a core metric in mobile game monetization strategies. In this article, we define ARPU, explain how it’s calculated, explore actionable strategies for improvement, and offer insights to help maximize your ad revenue efficiency.

Discover how predictive creative, LTV-based optimization, and monetization models will shape mobile game ROAS strategies in 2026.

In mobile game user acquisition (UA), Return on Ad Spend (ROAS) remains one of the most actionable performance indicators.

ROAS and LTV are more than performance metrics—they're interdependent growth engines. Understand how they work together to improve both ad efficiency and long-term user value.

Discover advanced ROAS optimization strategies for mobile games. Learn how to align user acquisition, creative design, and engagement data to achieve sustainable ad profitability.

Learn how to calculate ROAS for mobile games, measure it accurately across timeframes, and optimize ad performance with reliable data-driven strategies.

Learn what Game ROAS (Return on Ad Spend) really means, how to calculate it, and the key strategies to optimize ad performance in the mobile gaming industry. Discover how to boost organic engagement and advertising efficiency through smarter data use.

Game LTV is more than just a metric—it’s a predictive framework for evaluating a game's long-term profitability and making data-driven strategic decisions.

Explore how understanding the correlation between eCPI and LTV can reshape mobile game UA strategies.

In mobile game marketing, eCPI is a crucial metric for evaluating campaign efficiency. This guide explains its definition, calculation, relationship with LTV, and how UA marketers can apply it.

Learn how to calculate and optimize eCPI in mobile game UA campaigns. Go beyond CPI to account for player retention, genre-specific benchmarks, and media strategies.

Explore 2025 mobile game CPI trends with insights into global cost shifts and user acquisition strategies. Essential intelligence for B2B marketers.

Discover proven user acquisition strategies to reduce game CPI. Explore targeting, creative, and reward-based platforms for optimal results.

Learn how to calculate game CPI correctly with a step-by-step formula. Optimize UA strategy by analyzing costs and measuring campaign efficiency.

Learn how to optimize your CPI strategy to improve ad efficiency and build a scalable growth engine in the competitive mobile game advertising space.

Explore the 2025 in-app advertising trends shaping user behavior and unlocking new monetization opportunities. Discover strategic approaches for performance-driven growth.

High-spending whales drive most mobile game revenue. Learn how to design data-driven strategies to acquire, retain, and maximize whale users effectively.