Playio Blog

High-spending whales drive most mobile game revenue. Learn how to design data-driven strategies to acquire, retain, and maximize whale users effectively.

Lifetime Value Optimization (LTV) is the cornerstone of UA efficiency and profitability. This guide presents proven strategies for maximizing revenue and sustaining long-term growth in mobile gaming.

Discover how to cut user acquisition costs while maximizing ROI. A practical guide for mobile game marketers competing in crowded markets.

Discover proven strategies to maximize ROAS in mobile games. From optimizing UA campaigns to leveraging reward ad platforms, here's your tactical playbook.

Discover actionable strategies to reduce churn and boost long-term retention in mobile games. Learn how to craft a user journey that keeps players consistently coming back.

Learn how interactive ad formats like playable and reward-based ads are transforming mobile game advertising. Discover engagement-boosting strategies that global game developers use to increase ROI.

Building a robust marketing strategy prior to launching a mobile game is crucial. This guide outlines six proven tactics to effectively promote your game before release, including user acquisition and reward-based advertising strategies.

Discover how event-based targeting enhances engagement and monetization by responding to real-time player behavior in games.

Discover how to predict and optimize Lifetime Value (LTV) in mobile games to improve acquisition, retention, and monetization outcomes.

Incentivized traffic enables game publishers to drive installs, acquire early users, and boost conversions. Discover how to unlock sustainable value through strategic deployment.

Offerwall advertising is a crucial strategy for monetizing non-paying users and increasing engagement. Discover how global mobile game publishers leverage offerwalls to drive sustainable revenue.

Discover the full spectrum of mobile game marketing funnels. Learn how to optimize each stage, from awareness to monetization, with KPIs and data-driven tactics to improve ROI.

Discover 2025’s key mobile game ad trends: LTV-driven strategies, AI personalization, and impactful reward models.

Rewarded ad platforms increase user engagement in mobile games by offering in-app rewards for voluntary ad interactions.

Rewarded ads in mobile games are a powerful method to enhance both user engagement and monetization. Discover key principles and implementation strategies that drive measurable results.

Learn how influencer marketing drives mobile game retention. Go beyond acquisition with a strategy focused on engagement and long-term play.

Explore top mobile game ad networks in 2025. Discover key factors for publishers to maximize monetization and user experience with the right ad partners.

A data-driven guide to mobile game user acquisition. Learn how to optimize UA budgets, maximize LTV, and drive sustainable retention.

Learn how in-game advertising blends branding with gameplay. Explore ad formats, strategy, and metrics for high-impact performance marketing.

Is a reward platform legit? Learn how to evaluate trustworthiness, effectiveness, and how innovative platforms optimize user engagement and ROI.

Pre-registration on Google Play helps build anticipation for your mobile game, but it’s not enough. Discover how reward platforms like Playio can drive deeper user engagement and ROI.

This article analyzes common strategies in popular mobile game ads and presents high-impact UA campaign design principles that global publishers should prioritize to maximize performance.

Analyzing how the gap between mobile game ads and actual gameplay can hurt retention, brand trust, and return on ad spend.

Discover crucial pre-order game strategies that drive user acquisition and boost global game launch outcomes through structured campaigns and high-value user targeting.

Explore how mobile game reviews directly affect user decision-making and how global game companies can strategically leverage community-driven growth.

Multiplayer mobile games are emerging as a social engagement platform, driving retention, monetization, and viral growth. Discover how to leverage this trend for global game marketing performance.

The competitive mobile game market in 2025 presents both challenges and opportunities. Discover actionable strategies for launching and marketing new mobile games globally.

As the mobile gaming industry continues to expand, download volumes are rising rapidly. In this competitive landscape, securing high-quality users has become mission-critical for global game publishers.

Marketing for multiplayer mobile games must move beyond user acquisition and focus on fostering real-time user interactions and community-based engagement. This guide delivers an execution-oriented framework tailored to the structural characteristics of multiplayer mobile games.

Mobile game marketing entails more than user acquisition, it encompasses strategic branding, retention, and monetization.

Explore the 2025 global mobile game market outlook, key user behavior shifts, monetization trends, and strategic use of performance-based user acquisition (UA) and rewarded ad platforms.

A well-designed gaming rewards system drives user retention and monetization. Discover high-performing rewarded ad formats and how to align them with gameplay.

Discover why Macau-style games are reshaping mobile UA strategies. Learn how to acquire high-LTV users with data-driven, performance-based models.

Discover how to effectively engage Korean mobile gamers by understanding local trends, player behaviors, and performance-driven marketing opportunities.

Discover how Japan’s high-ARPU mobile gaming market offers premium opportunities for global publishers. Learn proven marketing strategies and how Playio drives engagement and monetization.

Explore the untapped potential of Taiwan's mobile gaming market and discover high-impact UA strategies and community-driven platforms tailored for global publishers.

Learn what whales are in mobile games, why they matter, and how to attract and retain these high-value players with targeted monetization strategies.

Learn how to optimize game CPI campaigns for cost-efficiency and high-value user acquisition. Benchmarks, strategy, and retention-focused insights included.

Retention marketing is more than just driving repurchases. This guide explores its definition, proven strategies, and how global mobile games successfully apply it.

High-value customers are the backbone of mobile game revenue. Learn how to identify, engage, and retain them to maximize lifetime value and drive sustainable growth.

With thousands of new apps launching daily, an effective User Acquisition (UA) strategy is essential. This article outlines eight proven strategies to drive mobile app growth and acquire high-value users.

In mobile games, players prefer to watch ads to progress to the next level. This makes rewarded ads one of the most effective advertising formats in mobile gaming.

In-game advertising is a core marketing strategy in mobile games. We explore its different formats and reveal which are the most effective.