Playio Blog

Why install-based user acquisition fails in mature mobile game markets—and how intent-based, behavior-driven UA creates long-term value.

Curious how to re-engage churned users and bring them back to your app? This guide provides actionable strategies and performance-driven approaches tailored for mobile game publishers.

Predicting churn isn’t just about retention curves — it’s about understanding why users disengage. Learn how modern churn prediction models, especially behavior-driven ones, are helping marketers make smarter decisions.

Most players don’t leave because the game isn’t fun — they leave because they lose motivation to keep playing. In this article, we unpack the hidden reasons behind player churn and how game design and reward systems can address them.

Mobile game churn rates vary significantly by genre. This article analyzes churn trends across genres and provides actionable insights for improving retention and running more effective ad campaigns.

Churn is inevitable—but preventable. Learn how to reduce game churn by designing for commitment, not just acquisition. This article explores high-impact retention strategies rooted in player behavior.

Churn and retention aren't just numbers—they’re indicators of entirely different user behaviors at different stages in the game lifecycle. Learn how to analyze them strategically and act at the right time.

Churn rate is one of the most misunderstood metrics in mobile gaming. Learn how to calculate it correctly, avoid misleading assumptions, and turn churn data into growth insights.

Mobile retention trends heading into 2026 are shifting toward playtime-driven engagement, behavioral segmentation, and long-term value signals. This article explores which retention strategies are lasting—and why.

A retention A/B testing strategy plays a critical role in long-term mobile game performance. This article explores why many retention tests fail and explains how play behavior–driven data leads to more reliable insights.

A retention-based UA strategy focuses on acquiring players who engage long-term. Learn why retention-first acquisition outperforms install-driven UA—and how high-retention reward platforms enable it.

Push notification strategies for retention are only effective when they reach high-intent players. Learn how timing, intent, and engagement quality turn notifications into long-term value.

Retention and LTV analysis reveal which players truly drive value. Learn why engagement quality matters, how predictive models empower smarter UA spend, and how tailored high-intent acquisition enriches your growth strategy.

Not all games retain users equally. Learn how retention varies across game genres — and how to build genre-specific strategies that work.

Discover data-driven strategies to improve user retention across mobile games and apps. Learn what top-performing teams do differently.

Learn how to calculate retention rate with real examples, formulas, and strategies to boost user loyalty and LTV in mobile apps and games.

Discover how predictive creative, LTV-based optimization, and monetization models will shape mobile game ROAS strategies in 2026.

In mobile game user acquisition (UA), Return on Ad Spend (ROAS) remains one of the most actionable performance indicators.

ROAS and LTV are more than performance metrics—they're interdependent growth engines. Understand how they work together to improve both ad efficiency and long-term user value.

CPI-focused UA is outdated. Learn why LTV-based strategies are key to sustainable growth and how to implement them effectively.

From hyper-casual to RPG, learn how genre-specific UA strategies drive global mobile game growth and user quality.

Discover data-driven mobile game UA strategies that maximize efficiency, lower risk, and enhance long-term user value.

Not all mobile games generate revenue the same way. Learn how LTV differs by game genre and how to apply those insights to user acquisition strategies.

In mobile game marketing, LTV and CPI represent distinct strategic approaches. Understanding their differences and aligning them with your game type and campaign objectives is critical to achieving profitability and efficiency.

Improving game LTV isn't just about boosting revenue. It’s about optimizing user retention, engagement, and behavioral economics. Explore five actionable, data-backed strategies that drive long-term value.

Lifetime Value (LTV) varies significantly by game genre due to differences in user behavior and monetization models. Learn how to tailor your LTV analysis and ad strategy by genre.

Game LTV is more than just a metric—it’s a predictive framework for evaluating a game's long-term profitability and making data-driven strategic decisions.

Explore how understanding the correlation between eCPI and LTV can reshape mobile game UA strategies.

In mobile games, churn prediction is crucial for profitability. Learn how data analytics and machine learning reduce churn and strengthen player retention.

Mastering LTV calculation in mobile games is crucial for optimizing ad spend, maximizing user value, and driving sustainable revenue growth.

Explore the 2025 in-app advertising trends shaping user behavior and unlocking new monetization opportunities. Discover strategic approaches for performance-driven growth.

High-spending whales drive most mobile game revenue. Learn how to design data-driven strategies to acquire, retain, and maximize whale users effectively.

Lifetime Value Optimization (LTV) is the cornerstone of UA efficiency and profitability. This guide presents proven strategies for maximizing revenue and sustaining long-term growth in mobile gaming.

Discover the main reasons for player churn in mobile games and effective retention strategies to keep users engaged.

Discover proven strategies to maximize ROAS in mobile games. From optimizing UA campaigns to leveraging reward ad platforms, here's your tactical playbook.

Discover actionable strategies to reduce churn and boost long-term retention in mobile games. Learn how to craft a user journey that keeps players consistently coming back.

Learn how interactive ad formats like playable and reward-based ads are transforming mobile game advertising. Discover engagement-boosting strategies that global game developers use to increase ROI.

Building a robust marketing strategy prior to launching a mobile game is crucial. This guide outlines six proven tactics to effectively promote your game before release, including user acquisition and reward-based advertising strategies.

Discover how event-based targeting enhances engagement and monetization by responding to real-time player behavior in games.

Discover how to predict and optimize Lifetime Value (LTV) in mobile games to improve acquisition, retention, and monetization outcomes.

Incentivized traffic enables game publishers to drive installs, acquire early users, and boost conversions. Discover how to unlock sustainable value through strategic deployment.

Offerwall advertising is a crucial strategy for monetizing non-paying users and increasing engagement. Discover how global mobile game publishers leverage offerwalls to drive sustainable revenue.

Discover the full spectrum of mobile game marketing funnels. Learn how to optimize each stage, from awareness to monetization, with KPIs and data-driven tactics to improve ROI.