Playio Blog
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Mobile Game Marketing Strategy: A Tactical Guide to Captivating Global Users
Mobile game marketing entails more than user acquisition, it encompasses strategic branding, retention, and monetization.
May 30, 2025
User AcquisitionRetentionGaming TrendMarketing Insights
2025 Mobile Game Market Outlook and Performance-Based UA Strategy
Explore the 2025 global mobile game market outlook, key user behavior shifts, monetization trends, and strategic use of performance-based user acquisition (UA) and rewarded ad platforms.
May 26, 2025
User AcquisitionGaming TrendMarketing Insights
Play to Earn vs Traditional Games: What Are the Key Differences for Users?
This article compares the structural differences, user experiences, and revenue models of play-to-earn games and traditional games while offering strategic insights that global game companies should consider.
May 21, 2025
Gaming TrendMarketing Insights