Playio Blog

User churn in mobile games has changed. In 2026, players abandon games for reasons far beyond bugs or difficulty. Learn the new churn drivers and how to adapt your retention strategy.

Want to improve user LTV in mobile apps? Learn how churn rate and lifetime value are connected, and discover data-driven strategies to maximize retention and long-term revenue.

Why install-based user acquisition fails in mature mobile game markets—and how intent-based, behavior-driven UA creates long-term value.

Curious how to re-engage churned users and bring them back to your app? This guide provides actionable strategies and performance-driven approaches tailored for mobile game publishers.

Predicting churn isn’t just about retention curves — it’s about understanding why users disengage. Learn how modern churn prediction models, especially behavior-driven ones, are helping marketers make smarter decisions.

Most players don’t leave because the game isn’t fun — they leave because they lose motivation to keep playing. In this article, we unpack the hidden reasons behind player churn and how game design and reward systems can address them.

Mobile game churn rates vary significantly by genre. This article analyzes churn trends across genres and provides actionable insights for improving retention and running more effective ad campaigns.

Churn is inevitable—but preventable. Learn how to reduce game churn by designing for commitment, not just acquisition. This article explores high-impact retention strategies rooted in player behavior.

Churn and retention aren't just numbers—they’re indicators of entirely different user behaviors at different stages in the game lifecycle. Learn how to analyze them strategically and act at the right time.

Churn rate is one of the most misunderstood metrics in mobile gaming. Learn how to calculate it correctly, avoid misleading assumptions, and turn churn data into growth insights.

Mobile game churn rate is widely used to evaluate performance, but the metric is often misunderstood. This article explores why churn rate alone can be misleading—and how to interpret it more effectively.

Mobile retention trends heading into 2026 are shifting toward playtime-driven engagement, behavioral segmentation, and long-term value signals. This article explores which retention strategies are lasting—and why.

A retention A/B testing strategy plays a critical role in long-term mobile game performance. This article explores why many retention tests fail and explains how play behavior–driven data leads to more reliable insights.

A retention-based UA strategy focuses on acquiring players who engage long-term. Learn why retention-first acquisition outperforms install-driven UA—and how high-retention reward platforms enable it.

Push notification strategies for retention are only effective when they reach high-intent players. Learn how timing, intent, and engagement quality turn notifications into long-term value.

Retention and LTV analysis reveal which players truly drive value. Learn why engagement quality matters, how predictive models empower smarter UA spend, and how tailored high-intent acquisition enriches your growth strategy.

Not all games retain users equally. Learn how retention varies across game genres — and how to build genre-specific strategies that work.

Discover data-driven strategies to improve user retention across mobile games and apps. Learn what top-performing teams do differently.

Learn how to calculate retention rate with real examples, formulas, and strategies to boost user loyalty and LTV in mobile apps and games.

Although ARPU and LTV may look like separate metrics, in reality they are structurally interconnected and can be used to predict each other’s future values. This article explains the ARPU and LTV relationship in the context of mobile game monetization strategy, and how these two metrics are linked and drive optimization in practice.

Mobile game ARPU varies significantly across regions due to differences in economic maturity, user behavior patterns, and genre preferences. This article summarizes key insights for optimizing UA strategy by analyzing global ARPU comparison data and understanding region-specific monetization characteristics.

ARPU varies significantly by game genre because each genre has a distinct monetization structure, requiring a unique UA strategy. This article analyzes ARPU by game genre, focusing on how monetization mechanics differ across genres and how these differences can be leveraged to optimize global UA strategies.

Learn actionable strategies to increase ARPU in mobile games through monetization design, user segmentation, and hybrid revenue optimization.

Discover how to accurately calculate ARPU in mobile games, avoid common pitfalls, and apply it to optimize monetization strategies. Real-world examples included.

ARPU is a core metric in mobile game monetization strategies. In this article, we define ARPU, explain how it’s calculated, explore actionable strategies for improvement, and offer insights to help maximize your ad revenue efficiency.

Discover how predictive creative, LTV-based optimization, and monetization models will shape mobile game ROAS strategies in 2026.

In mobile game user acquisition (UA), Return on Ad Spend (ROAS) remains one of the most actionable performance indicators.

ROAS and LTV are more than performance metrics—they're interdependent growth engines. Understand how they work together to improve both ad efficiency and long-term user value.

Discover advanced ROAS optimization strategies for mobile games. Learn how to align user acquisition, creative design, and engagement data to achieve sustainable ad profitability.

Learn how to calculate ROAS for mobile games, measure it accurately across timeframes, and optimize ad performance with reliable data-driven strategies.

Learn what Game ROAS (Return on Ad Spend) really means, how to calculate it, and the key strategies to optimize ad performance in the mobile gaming industry. Discover how to boost organic engagement and advertising efficiency through smarter data use.

CPI-focused UA is outdated. Learn why LTV-based strategies are key to sustainable growth and how to implement them effectively.

From hyper-casual to RPG, learn how genre-specific UA strategies drive global mobile game growth and user quality.

Discover data-driven mobile game UA strategies that maximize efficiency, lower risk, and enhance long-term user value.

Not all mobile games generate revenue the same way. Learn how LTV differs by game genre and how to apply those insights to user acquisition strategies.

In mobile game marketing, LTV and CPI represent distinct strategic approaches. Understanding their differences and aligning them with your game type and campaign objectives is critical to achieving profitability and efficiency.

Improving game LTV isn't just about boosting revenue. It’s about optimizing user retention, engagement, and behavioral economics. Explore five actionable, data-backed strategies that drive long-term value.

Lifetime Value (LTV) varies significantly by game genre due to differences in user behavior and monetization models. Learn how to tailor your LTV analysis and ad strategy by genre.

Game LTV is more than just a metric—it’s a predictive framework for evaluating a game's long-term profitability and making data-driven strategic decisions.

Explore how understanding the correlation between eCPI and LTV can reshape mobile game UA strategies.

Analyzing eCPI by platform is crucial for UA optimization. This article compares iOS and Android performance, offering data-driven insights and strategies for global marketers.

eCPI analysis is essential for optimizing mobile UA. Discover benchmarks, strategies, and data-driven methods to maximize acquisition efficiency.

Optimizing eCPI is crucial for maximizing mobile marketing ROI. This article outlines actionable strategies to reduce eCPI while acquiring high-quality users.